Inside Tips on Launching a Product Online, How the Big Boys Do It

OK people; woke up late this morning and what I found on the Internet amazed me even further.  An online campaign for the what?  "The Smart Watch"  Below is just one of the ads you will be seeing all over the Internet.  But the real kicker is that at around  9:45 AM CST; the item was number 4 on Google's news.google.com page.  So take notes when launching a new item, it helps to get it in the news, first thing in the morning.  This watch starts at $299 (T-Mobile)  continue below more important information.  (Will be for sale in October 2013 in the United States)





As you click around to find out the real magnitude of this online campaign you find that other manufacturers are taking advantage of the words:  smartwatch.  The watch below starts at $3999 and is way more expensive than the T-Mobile watch which makes telephone calls, takes pictures and facilitates apps!  Now its no accident that the banner ad below is located on the SAME Page as the above article!  For those of you who will be launching a new product online, take note.  The really expensive "i'm Watch" is piggy-backing off of the less expensive T-Mobile watch.




Article brought to you by:
FREE SEO Tool for website owners at: http://seoworkinprogress.com

$100K Online Ad Campaign, vs. $4 Million 30 Second Ad for Super Bowl

Yes, that is the question.  Is $100,000 spent online, (in the correct ad channels) more effective or equally effective as advertising for 30 seconds during the Super Bowl?

I venture to say yes.

An annual, year long ad campaign, online can wrap circles around a Super Bowl ad, in the area of end results.

How and Why?

How?  Because when done correctly, you can not only get into people's minds, but into their hearts with the correct online ad campaign.  It's hard to get into someones heart in 30 seconds.

Why?  Because, it takes six, seven, eight times for a potential client to see you and agree to allow you into their inner circle.  Just because you have a big name and enough cash flow to spend on a Super Bowl ad, doesn't qualify you for acceptance into the "inner circle" of these new age kids and young adults.  They are much smarter then most people realize.

You can't buy their action.  You have to earn it.  And if you have $100,000 to spend to help people get to know you, then you are talking not only success, but long term success.

Believe it or not, "nobody," hardly trust "anyone," online.

They have to get to know you.  and if your name is "GM" and you are marketing to Facebook members, then you have to offer something much more important than a famous name.

If young adults see your ad 15 times and they ignored it 14 times, then the bottom line is, they only saw it once.  Wake up GM, the kids and young adults, of today, are a lot different then their parents.  They grow up in grade school, forming private clubs to keep their parents OUT.  (I'm a retired pre-school and after-school teacher) 

The only way you get in, is when you give them something of value, AND, if you pass their test.  Your value and their value is different, and you never know what their test is!

Facebook is transparent, are you?

Let me see, where was I?  Oh yes, being an certified Internet marketing person, I can almost guarantee any advertising department that $100,000 spent online, over one year, will and can bring about the same effects, if not greater, as a 30 second spot, during the Super Bowl.

For more information on Consultation On Online SEO Ad Campaigns, visit SEO Work in Progress