Thursday, March 8, 2012

Your Competitors Pay Per Click Ads on Your Search Engine Results Page!

Yes, several people have contacted me about this problem, asking if I could fix or stop the indexing of their competitors on "their" search engine results page.


My first response was: These were NOT indexed results. These are paid advertisements called Pay-Per-Click. When a web visitor clicks on these ads, they are taken to the competitors site, and the competitors pays a fee, based on his bid for select keywords. And more than likely their competitors have included "your" company name as a keyword to target.

My response is: Open up a AdWords account and provide the same service to them.

When they stop targeting your business name, you stop targeting their business name.

Downside to the approach: Both companies end up spending money to counter the other.

Upside: You each end up getting more customers!

If you need help with the Pay Per Click advertising, just click on the heading of this post.
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