Yes, that is the question. Is $100,000 spent online, (in the correct ad channels) more effective or equally effective as advertising for 30 seconds during the Super Bowl?
I venture to say yes.
An annual, year long ad campaign, online can wrap circles around a Super Bowl ad, in the area of end results.
How and Why?
How? Because when done correctly, you can not only get into people's minds, but into their hearts with the correct online ad campaign. It's hard to get into someones heart in 30 seconds.
Why? Because, it takes six, seven, eight times for a potential client to see you and agree to allow you into their inner circle. Just because you have a big name and enough cash flow to spend on a Super Bowl ad, doesn't qualify you for acceptance into the "inner circle" of these new age kids and young adults. They are much smarter then most people realize.
You can't buy their action. You have to earn it. And if you have $100,000 to spend to help people get to know you, then you are talking not only success, but long term success.
Believe it or not, "nobody," hardly trust "anyone," online.
They have to get to know you. and if your name is "GM" and you are marketing to Facebook members, then you have to offer something much more important than a famous name.
If young adults see your ad 15 times and they ignored it 14 times, then the bottom line is, they only saw it once. Wake up GM, the kids and young adults, of today, are a lot different then their parents. They grow up in grade school, forming private clubs to keep their parents OUT. (I'm a retired pre-school and after-school teacher)
The only way you get in, is when you give them something of value, AND, if you pass their test. Your value and their value is different, and you never know what their test is!
Facebook is transparent, are you?
Let me see, where was I? Oh yes, being an certified Internet marketing person, I can almost guarantee any advertising department that $100,000 spent online, over one year, will and can bring about the same effects, if not greater, as a 30 second spot, during the Super Bowl.
For more information on Consultation On Online SEO Ad Campaigns, visit SEO Work in Progress
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About Me
- YouTube Channel
- I am a telecommunications engineer by trade, graduated DeVry - Chicago Campus, and worked WNUS-Chicago, KPIX San Francisco, Hewlett Packard and United Airlines - SFO. Born and raised in the San Francisco Bay Area. Lived in Europe, Africa for a short time, Mexico and South America. Early Childhood Education was my second career and my most rewarding. From vocational instructor at the college level to my own private preschool and kindergarten, this is the career that touched my heart. And now, even though I am retired and traveling the world, I still find the need to provide value for young children around the globe. I am the author of Travel the World on Social Security and several short fictional reads in the Kindle Store. My favorite Kindle eBooks are the series of educational books for kids ages 3 to 9 years of age. I have included each of the topics necessary for a young child to do well in Kindergarten. My eBooks are best viewed on a large-screen TV. The pages come to life, and children enjoy the enormous size of viewing their eBook on the big screen.