Thursday, September 20, 2012

How Small Business Can Compete With Big Business in Internet Marketing


This post is a result of my promise to share my knowledge once I learned how SEO really works. I have deliberately buried this information within my tax blog, because I really didn't want to share.

Google’s most recent updates have caused serious consequences for some and a serious increase in income for others, but mostly a reduction in Online income has been the results for many.

The Internet is evolving at a fast paste.  If you take a two-week vacation, things could be seriously different by the time you return.  And for this reason, some of the most successful geeks online are turning, or have turned to “additional” tactics for Internet Marketing, rather than relying solely on SEO.
Successful independent Internet Marketers are turning to social networking and blogging with a ping.

This is where the majority of the “big boys” have gone.  No I am not talking about the ones who share the “massive email list of online opportunity seekers, with one another.”   I am on this email list.  I understand exactly what happens, and I also have purchase my share of “only one left for $9.97 products.” 
 
(Did you know that these list make at least one or two, if not more, millionaires a week?  Information is power and people will and do purchase software programs and e-books which promises to bring in hugh number of web visitors.)

I’m talking about the professional Internet Marketers who hold down an eight to five job.  You know the ones who know how to sell 2.5 million diamond bracelets in 5 days.  I’m talking about the professional marketers who work in an organized corporate environment, and have 10 to 30 people working on promoting selected campaigns, online, for one retailer.

You see, these are the people who truly understand  how to generate a million or two a day, in online revenue.  And they understand that it takes a team of SEO professionals. And they are paid well in Corporate America.

How do they do it? Do they depend on Google, Bing or Yahoo? or SEO for that matter?

The answer is NO.  However, after you implement a couple 1000 page online campaigns, you are bound to move up, in the search engines.

We the little people, can’t afford these types of campaigns, nor can we afford the $25,000 ad campaign to place banners all over AOL or Yahoo (Channels)

One other way a one man (or woman) show, can make it big in Internet Marketing, without going broke is to embrace social media, blogging, pinging, banners and one other classified task. (lots of banners)  Find the services which automate these task and, are in good standing with the major search engines, and you have found the path to successful online marketing.

There is one more piece to this puzzle.   Buying visitors, is not something that the major search engines support, and for good reason.  HOWEVER, when you buy 10,000 real visitors, (especially U.S. visitors) you are creating a pattern. You create a pattern of energy, (thoughts are energy) which regular visitors can and will eventually follow.   
This only works if what you have  to offer is of value, and is well presented.  (No bots.)   Macy’s, Amazon, or Radio Shack don’t have to create a mind set, they already have a database of millions of clients.  All they have to do is e-mail them, or FB, or tweet them the deal.  But if you are a one man, (or woman) show, creating an affordable energy patterns could be your best kept secret. 

 
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