There are some things a small business owner can do to increase
your exposure online:
1.
You can purchase a short and catchy domain name
which includes one of your keywords, as soon as possible. The search engines don’t seem to like new
sites as much as they like older sites.
2.
You can search Google for Google Places and activate your business listing. (Important)
3.
You can make sure your site or business card is
hosted with a web hosting company that is compliant with the major search
engines.
4.
You can post a classified ad, with 400 to 500
words using select keywords, onto several of the major (free) classified ad
sites, such as eBay Classifieds, Oodle, Backpage and of course Craigslist. (This one task when done correctly can create
great results when it comes to the search engines.
5.
You can join the social networking band wagon
and post information that includes your keywords in your post.
6.
You can set up a free blog and ensure that the
pinging option is enabled.
7.
You can locate an affordable pinging service and
have you blog pinged. (Blogger includes a limited pinging service for free)
8.
You can take the time to post on major blogs
which are in your same industry.
9.
You can learn how to write articles about your
business, service or product and submit to a major article portal. You will want to link your article back to
your sit, blog or social networking site.
10.
You can stay away from unknown SEO tactics which
can harm your relationship with the major search engines
11.
You can submit your site, free, to the search
engines and directories.
12.
You can
be patient. The search robot engines are
really busy. Be patient, and one morning
you will wake up and find that your efforts have really paid off.
In addition to the above suggestions, there are some really high
quality SEO services online, which are extremely inexpensive, and effective. In fact, there are over two million site
owners who swear by this one particular service, which is provided by one of
the largest web hosting companies on the web.
You should also be aware that Blogger is owned by Google and
when they find “good” quality content on a blog, they appear to have no problem
indexing the post. However, you may want
to take a look at Wordpress.org. This
blog community has a lot of “Plug Ins” which can make life much easier. It’s all a matter of what works best for you.