The IRS Formula vs. Google’s Formula

I love formulas. There is very little, if any, inconsistency in formulas. Formulas are fair to everyone, regardless of race, creed, color or gender. Formulas don’t care if you are a Republican or Democrat, (elephant or donkey) Formulas can put a small company at the top of Google, just as easyly as it can put a billion dollar company. Formulas consist of numbers, (which never lie) and provides equal opportunity based upon your knowledge or ability to hire the right tax professional or SEO Analyst. .

The formula for taxes is set and available for all to see. There are some variations and limits for some formulas. For example, if a taxpayer earns over a certain amount, he or she is not taxed on income above a certain amount. Or, when deductions are available only up to a certain percentage of the taxpayer’s income or adjusted income.

Sounds complex, but it’s not. Formula, plus or minus, taxpayers personal information, equals end result. In this case, the “so called Formula” is called: US Tax Code and is considered, tax law.

(And now that the IRS has decided to register and test ALL tax professionals, the industry will experience an upgrade in the tax profession)

Ok, so now let’s look at my other profession. SEO (search engine optimization) This too requires dealing with formulas. Except in this case, the formula is an unknown. You can never really beat this formula, you can only hope to come close, by getting one of your web pages at the top in the search engines.

When an SEO person wakes up in the morning, (doesn’t matter where in the world) one of the first things he or she does, after coffee, or tea, is to find out what if any changes have been made in the SEO formula!

You see, when many of us go to sleep, at the end of the day, we are considered an expert. (An expert is someone who consistently reaches top of the search engines by using a systematic system (formula) of their own.) However, as the night passes, and it becomes morning, you have to re-establish yourself as an expert because, Google may have changed the rules while you were slept!

Google admits to making 100 or more changes in a year. If you averaged this out, it would mean that every 3rd day, there is a change in “the formula”

So back to my other profession. The IRS, thank goodness, does not make changes at will. Tax Laws MUST be voted on and passed through Congress, and usually are implemented in the beginning of the year. (I often wonder if members of Congress actually understand the formula they are voting on?)

Like I said, I love formulas.