Friday, January 20, 2012

New Algorithmic Change by Google May Affect Your Web Site Ranking

Google announced on 01/19/2012 at about 3:00 PM PST that an algorithmic change concerning the layout of a web page will affect how web pages are ranked.

It seems that a lot of people have complained to Google about when they click on a result, they can't find the content they are looking for, because of all the ads on the page.

When enough web visitors tell bid daddy that they are unhappy with something, Google takes their complaints into consideration, which means, web site owners must do the dance and jump through the hoops in order to continue to rank high in the search engines.

Fortunately, this change will affect Adsense web site owners more so then small business owners, who may not include third party ads on their site.

Bottom Line: Sites which don't have a lot of content "above-the fold" may be affected greatly by this new change. (lower ranking)

SEO Suggestion: Place your ads at the very top and in the right or left side bar. Make sure that the web visitors sees content about his/her desired subject, immediately after clicking on the page.

If this is going to pose a serious problem for you, contact me, and I may be able to offer a couple of suggestions, which will increase your Adsense and provide more options for your content.

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